A rising international basketball prospect, a family business with European roots, and a collective offer that arrived before the federal paperwork was clean. We built one LLC for the athlete, one for the family, and one protocol for every offer that would follow.
The Jelic family's son was ranked in the top 40 nationally by the start of his junior year of high school. Offers were coming in: NIL packages from collectives tied to his expected college choice, a European shoe brand wanting a long-term endorsement, and appearance fees at camps across three states.
Nothing could flow to him directly. He was 17. His parents had recently emigrated and were running a small family business out of their home, commingled with personal accounts.
Their agent referred them to us the day the first six-figure offer landed. The agent needed the family organized so deals could close. The family needed someone who would not rush them.
We formed two LLCs in parallel. The first, a Delaware LLC for the athlete, managed by his parents until age 21, to hold NIL, endorsement, and appearance income. The second, a California LLC for the family business, with proper books, a separate EIN, and a clear capital structure keeping family funds distinct from the athlete's earnings.
We coordinated commercial mailing addresses for both entities to keep the home address off public filings. We drafted a consent-to-minor-contract protocol his agent could use on every new deal, and a simple one-page offer grid for the parents to evaluate exclusivity, category conflict, and term. We closed the first six-figure package three days after formation was complete.
"Our son is still a kid. Brandon built something that treats him like one now and like a businessman later."
— Parent, Jelic Family
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