The Endorsement Deal
Reading, negotiating, and protecting the contract that rents your name
An endorsement deal is not free money. It is a license: you are renting the most valuable thing you own, your name and face, to a company that will use it to sell something. Athletes leave enormous value on the table not because they cannot get deals, but because they sign the first draft the brand lawyer wrote, and that draft protects the brand, not you. This guide walks the deal clause by clause from your side of the table, shows what each term does and where the traps sit, and explains the law that stands behind you.
“You are the licensor of a valuable asset, not a grateful recipient of a favor.”
Brandon Leopoldus, Esq.
Get the Playbook
What's Inside
43 Pages. 8 Sections. Plain Language.
- 01What you are selling, and the law behind you
- 02The deal, and the grant of rights
- 03Exclusivity, term and territory
- 04Compensation and approval
- 05Morals, content, and the back of the contract
- 06FTC disclosure and unauthorized use
- 07Signature deals, social, and stacking
- 08How a deal gets done, and showing up
This playbook is educational. It is general information, not legal, tax, or investment advice for your specific situation, and reading it does not create an attorney-client relationship with Leopoldus Law, APC.