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Brand · IPFor Athletes & Entertainers
Trademarking Your Name and Brand
How athletes and entertainers turn a name into an asset, register it, and protect it
Once you are known, your name sells things and it belongs to you. The law gives you two separate tools to protect those two jobs: a trademark and your right of publicity. Most athletes use neither until someone else has already made money off them. This guide is about doing it in the right order, early and correctly.
“Build the rights. Register them. Park them where they are protected.”
Brandon Leopoldus, Esq.
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What's Inside
17 Pages. 10 Sections. Plain Language.
- 1Two rights, not one: trademark vs. right of publicity
- 2What a trademark actually protects
- 3The name problem, and how fame solves it (secondary meaning)
- 4File it right: classes, goods, and specimens
- 5Move before the breakout
- 6Enforcing it: the confusion question
- 7Your name, image, and likeness rights
- 8What your rights do not cover
- 9Hold the rights in the right place
- 10What to do next
This playbook is educational. It is general information, not legal, tax, or investment advice for your specific situation, and reading it does not create an attorney-client relationship with Leopoldus Law, APC.