The Personal Training & Private Coaching Playbook
How to structure, price, protect, and grow a training business
This playbook explains how to build and run a personal training, position coaching, or private fitness business that holds up when something goes wrong. Four layers apply simultaneously: the entity you formed, the contract you signed, the insurance you bought, and the state law that governs the transaction. Most trainers get one or two right and assume they are covered. Satisfying one layer never excuses the others. The chapters run in the order you actually build, and the two most operators have never read are where the largest avoidable losses live.
“The workout is the product. The structure is the business.”
Brandon Leopoldus, Esq.
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What's Inside
42 Pages. 8 Sections. Plain Language.
- 1The business model, and the entity that fits it
- 2Credentials, and what they do and do not protect
- 3The client contract, and the statutes that govern it
- 4The waiver that actually holds
- 5Training minors: the rules that change everything
- 6Insurance: what to carry and what it excludes
- 7Pricing, auto-renewal, and the click-to-cancel landscape
- 8Growth, hiring, and the reference scenarios and costliest mistakes
This playbook is educational. It is general information, not legal, tax, or investment advice for your specific situation, and reading it does not create an attorney-client relationship with Leopoldus Law, APC.